Case studies
What's required from us?
- Design of the organization's visual identity
(Logo, flyers and brochures).
- Creation of a website to showcase the
territory's assets as well as the organization
activities.
- Creation of a database of craftsmen,
cooperatives and natural & cultural tourist sites.
- Implementation of an interactive tourist map
of the region of Anezi.
- Implementation of original, compelling and
Engaging content for the website's blog.
Phase 1
UX/UI Analysis
When ADTME came to us they were very clear about their overall goal, and since this goal is to promote the region of Adrar in order to attract tourists and investors, we conducted, as we always do, a user experience analysis to help us look to the project from diffrent angles, and therefore define a multidimensional strategy which allowed us and ADTME to innovate, and be original.
Our Decision
Based on the above analysis we also co-decided that in order to properly mark the site, the "Touristic tours" page should be the main pillar of the Website.
Phase 2
Design and content architecture
Content
ADTME came to us with an interesting ready to publish content and digital products – they just needed a website to showcase their activities as well as tehir assets. They didn’t want to over-complicate things – the objective was to capture what they do in the region of Adrar, and target tourists and investors through SEO and content strategy.
The web design and development project was focused on building a clean, minimalist site driven by benefits content. The objective was to give their audience enough enticing information about the region, to make contact and learn more.
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Style concepts
ADTME has clear and recognizable branding, so we worked with their existing palette to create something more sleek and professional. The redesign included fresh photography, reduced copy, and more breathing room to make paths to content clearer. The typography feels modern and social. We also provided copywriting and editing support for the ADTME new site, helping them bring their brand story to life and effectively capture their many product benefits while optimizing content for search.
Phase 3
Optimization and security
Security
- The Visitadrar website uses an SSL encryption, which means that all of the incoming and outgoing content of your website is encrypted.
- The website's code is clean and compatible with all safe browsers.
- The website is protected from hacks and DDoS attacks.
Optimization
- The website's size is compact, as a result the content is delivered quickly.
- The website is optimized and can be used easily on mobile devices
Accessibility & Performance
Accessibility
- We ensure that visitadrar website is easy to navigate and easy to understand for everyone.
Performance
- We increase Adrar Website speedand we make it fast loading in mobile and desktop.
Phase 4
The final product
As a leader in the rural tourism industry, ADTME only needed a platform to communicate their products.The new VisitAdrad website feels friendly and accessible while still telling their story and showcasing their region's assets.Their high-resolution and engaging photos plus our spacious design guide their visitors through their activities.An improved join form and a custom "where to go" section were developed for easier conversations, their touristic tours are communicated through simple easy-to navigate maps and their directory page gathers all their digital products and memories (as they call them).The new site available both in French and English delivers a seamless digital experience.
